With population growth, urbanisation and economic development, the demand for freshwater in urban areas are increasing throughout Europe. At the same time, climate change and pollution are also affecting the availability of water for city residents. How can Europe's cities continue providing clean freshwater to their residents? There are three answers giving by European cities, one is paying for the water we use , the second is re-using rain and greywater, and the third is reducing the loss.
Achieving a more sustainable use of urban public water supplies requires not only the implementation of measures such as those outlined above, but also raising public awareness on water conservation issues.Various means are available to inform domestic, business and tourist water consumers, including websites, school education programmes, local authority leaflets and mass media. The eco-labelling of appliances and eco-certification of hotels, for example, can also play an important role in raising awareness by helping consumers make informed choices about water efficiency and conservation.