Pressure is rising fast on industry to join the great decarbonisation race. Many energy-intensive German companies, like chemical giant BASF or steelmaker thyssenkrupp, already have detailed plans for drastic emission cuts, but lack viable business models to implement them. National and EU policymakers urgently need to fire the starting gun for low-carbon investments worth many billions of euros with new legislation – otherwise, their new ambitious climate plans risk becoming obsolete quickly. Germany's coal exit, the European Green Deal, and a highly anticipated hydrogen strategy could provide the necessary push in 2020. But many companies enter the climate-critical year preoccupied with managing trade conflicts, digitalisation, structural changes and a slowing economy.